6th Annual Conference
Effective Marketing in Higher Education
Leadership, Strategy, Innovation and Brand

20th November 2008
New Connaught Rooms, London WC2

Market pressures in higher education are increasing rapidly. Changing demographics, growing global competition and higher financial investments making students more demanding customers are key issues facing marketing in higher education.

Effective marketing to attract and retain students is paramount and it needs to be part of a coherent and sustainable strategy of an institution. Institutions face demands to engage with their regional community, particularly with business, and at the same time need to ensure that they set themselves apart on a national market. Internationally, the UK is holding 12% of the global market share of foreign students, but marketing efforts need to be sustained to compete with the US’s increased recruitment efforts and with middle eastern countries developing their own universities.

This important one-day conference will set out the strategic challenges senior marketing and communications professionals are facing in higher education. It will discuss pressures facing the sector and hear from experts in higher education providing insides on current issues. This conference will also be a platform for the exchange of best practice and offer a platform for discussion and debate on how to tackle a variety of the most prominent issues facing higher education marketing.

For further information contact Paul Rushworth on 020 7324 4364,
e-mail paul.rushworth@neilstewartassociates.co.uk